If you want quality information from someone who knows about PR, get onto one of Fiona’s workshops. What you’ll learn is immediately transferable to your business.
Fiona Scott is a journalist, media consultant, videographer and tv producer/director. She has worked in the media for almost 30 years including working for ITV, BBC & Comic Relief. She has also run her own media consultancy for the last ten years working with SMEs, sole traders and experts who wish to raise their profile through media relations and other marketing activity.
Some of the programmes she’s produced include multiple regional award-winning current affairs series West Eye View, political show The West This Week, antiques and collectibles shows The Bargain Hunters and Beat The Dealer. On the national stage, she’s worked on The One Show and Flog It! She’s also been a guest producer for ITV Wales and she won the award for the Best Regional Television Feature in the British Asian Media Awards 2013. For the last five years, Fiona has been one of the valuation day directors for the popular day-time BBC television series Flog It!
After setting up her media consultancy, she’s offered media advice to many companies both large and small including Wiltshire Fire & Rescue Service, Creative Nature, DrivenMedia, Kream London, Systemagic, John Williams Heating Services, Medikas, Sinclair Pharma, Galderma, Haines Watts Swindon and Bevirs Solicitors.
(She was also part of the team who helped raise the profile of the biggest cooperatively owned solar park in Europe – Westmill Solar Cooperative, Oxfordshire. As a result £6 million in community shares was raised in six weeks – the target was £4 million. )
Today as her business is growing she works with associate writers and media professionals offering a range of different ways to tell stories and share news, which can be tailored to budget and need. All of her associates act under her guidance and direction.
Her approach to PR is to act as a journalist using strategy behind story-telling – with contacts and skills to gain credible and valuable editorial, advertorial or paid-for advertising for a business or individual on and offline.
Services she can offer include:
Training – inhouse or general workshops on PR, writing for publication, social media and video disciplines.
Ad hoc PR services – writing, checking and distributing news stories to a range of publications, on and offline for a single story identified by a business, charity, organisation or individual.
Retained PR services – ongoing, planned media support, both on and offline over the long term involving full photography when required to raise the profile and keep it raised.
Social media services – providing organic growth through regular, consistent posting, content and engagement across several platforms. This includes blogging.
Video services – full filming production with editing in a documentary style for sharing on or offline, for presentations, events, exhibitions and can involve full tweeting from the event. Broadcast quality in real time. Music, graphics and post production dubbing can all be provided. Budgets vary enormously. Working with broadcast professionals with recognised experience in the industry.
PR strategy and guidance – quarterly support to guide an individual or small team in planning their marketing with the aim that the plan is delivered inhouse.
Later in 2018, Fiona will be offering a downloadable PR course for people who wish to do-it-themselves. This will offer levels of support from fully hands-off through to email support and then Skype or telephone support.
Outside the work environment, Fiona is married to Steve and they have four children. She’s a huge fan of reading and of the cinema, a film addict. She has a passion for antiques and collectibles and is an avid bargain hunter especially for things which are quirky or interesting. She loves local history and has researched her own family history back to the 1100s. She has a number of celebrities she’s worked with who are now friends. Ethically she believes in honesty and truth – even if that truth is difficult. Her family are her top priority in all of her life decisions.
Ratings & Reviews
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Fiona is thoroughly professional and her background in both PR and journalism means she is uniquely placed to advise and help businesses to raise their public profile. She regularly share evidence of her clients’ successes and runs workshops to enable non-clients to benefit from her vast knowledge and advice. Fiona is well-connected and uses this strength to ensure her clients are front-of-mind when journalists are looking for case studies and somebody to write about. I would recommend speaking to Fiona to discover new ways to gain publicity for your organisation.